Invented Brand Names

The Top 8 Advantages of Invented Brand Names

Invented brand names are a great alternative to traditional brand names based on common words. In other words, the alphabet is your sandbox to play with.

Trademarking Your Business Name

Trademarking Your Business Name

If you’ve got big plans for your business, then it’s important to protect it. Here’s everything you need to know about trademarking your business name.

Powerful Brands

The Marriage of Two Powerful Brands: Fixed and Lawgix

This past month something remarkable happened. Two powerful brands got married when Fixed was acquired by Lawgix.

business naming

Learning from Startups Around the World

Learning from startups around the world on their ingenious branding and business naming techniques.

good brandname

Did Your Startup Get Funded This Spring?

A good brandname helps a new venture to stand out from the crowd and get the attention, and the funding it deserves.

brand naming

SMILE and SCRATCH Your Way to Brand Naming Success

Finding a brand name should not be hard. Try these true and tested tricks to make sure you narrow down your potentials to that perfect name.

lean branding

Lean Branding in Business Naming (Part 3 of 3)

Find out how the lean startup methodology can be used as lean branding and specifically when selecting and applying a brand name.