business naming

Learning from Startups Around the World

Learning from startups around the world on their ingenious branding and business naming techniques.

good brandname

Did Your Startup Get Funded This Spring?

A good brandname helps a new venture to stand out from the crowd and get the attention, and the funding it deserves.

brand naming

SMILE and SCRATCH Your Way to Brand Naming Success

Finding a brand name should not be hard. Try these true and tested tricks to make sure you narrow down your potentials to that perfect name.

lean branding

Lean Branding in Business Naming (Part 3 of 3)

Find out how the lean startup methodology can be used as lean branding and specifically when selecting and applying a brand name.

Lean Branding

What is Lean Branding? (Part 2 of 3)

How to incorporate the lean startup methodology into your branding to come up with lean branding that you can build and measure.

business naming

Brand Ideas From Across the Sea

Looking for inspiration from other cultures and languages is a great way to find viable brand ideas for your next startup.

lean startup

What is a Lean Startup? (Part 1 of 3)

Lean Startup methodology aims to correct this common, flawed practice of starting a business. Learn how in our 3 part series.